(Continuation from yesterday)

I believe that the media based on visualisation, calling it "design" in this diary, is really awful.

Firstly, "design" appeals to "eagerness to buy" strongly.

My wife and daughters had never accepted my persuasion that they should select productions, like automobile and cell phone, fro, the view of the functions.

At that time, I could understand profoundly that the value of "functions" is inferior to the value of "design", even if our engineer are struggle to develop new good function.

I don't like the designs and its interface of MAC or iPod/iPAD, thought, it is obvious that I am in minority group.

Secondly, "design" is a international communication language.

The reason why I have gone business trip in the world, though I am a typical "loveless engineer from English", is that I can use paper and white board.

I think that I can explain "the world" with drawing rectangle and arrow.

Thirdly, (this might be for engineer only), "design" is an indispensable item for engineering approach.

Nobody want to read a presentation material with picture.

In many case, patent applications without picture, are rejected by Patent office Board of Appeals.

It is not for "poor invention", but for "hard to be understood by examiners".

More over, "possibility to realize my idea as a design" is a kind of proof for the completion of my idea.

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But I am afraid that there are many engineers and researchers who make little of this design power.

(To be continued)