I have always relied on "Nikkei" magazine series, like "Nikkei business" and "Nikkei communication".

I sometimes read "Nikkei woman" and "Nikkei entertainment" in my company library.

However, even there are a lot of serise of "Nikkei" magazines, I am afraid that

"Nikkei cooking" have not come out until now.

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Probably, I think that there is strategic judgment that it can not enter the market of "cooking" now.

"Orange page" on the shelf next to the cash register at the supermarket, and recently, CookPad also issues a magazine.

However, I think that "Nikkei Cooking" has a different market from the target of these cooking magazines.

(1)Single male or female, couple with a hard working duty

The concept of housewives and professionals is already close to completion of collapse.

(2)Dishes without cooking utensils at all

For example, new cooking method without using knives and frying pan,

However, in these fields, of course, they conflicts with "convenience store lunch" and "retort ingredients".

"Convenience box lunches" etc. are accompanied by the problem of "nutritional balance" without exception however, Unfortunately, "nutritional balance" will not lead to differentiation.

(To be continued)