My draft in progress came back from the institution I had asked to review it.

Here are some excerpts.

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The terms "risk" and "anxiety" in the text are used with the following meanings.

"Risk" is the possibility of disadvantages to the behavior change target (individuals, companies), and changes by accepting the behavior change request by the behavior change guidance system.

For example, an individual may suffer from a viral infectious disease and be forced to take sick leave and lose his or her income, or may die.

In addition, in a company, the occurrence of an infected person in an employee may interrupt business activities and cause financial loss.

On the other hand, "anxiety" means that a person who is subject to behavior change accepts a request for behavior change by the behavior change guidance system, and acts differently from others, and only he / she suffers disadvantages (dismissal, deficit performance, etc.) feelings of anxiety or fear that you may feel.

In this text, the risk of infection with a viral or other infectious disease will be explained as an example, however,risks and anxieties do not only occur for infectious diseases.

For example, in a disaster such as an earthquake or a huge typhoon, there is a risk that the subject may evacuate or wait at home, and regardless of which one is selected, the decision to act differently from others is accompanied by anxiety.

These risks and anxieties are factors that hinder the acceptance of behavior change requests.

Hereinafter, the behavior change guidance system will be described in more detail.

===== To here ======

To summarize the above excerpts, that is,

"If you want to move people, Quantify the 'risk' and Raise 'anxiety' to 'fear'"

I also thought, "The idea of 'agitating anxiety and moving the world' is the same as the dictator of the east and west in the first place."

Well, these days, anyone can use SNS to do it normally, even if it's not a dictator.

But I wonder if I have never seen "quantification".

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About this "behavior change guidance system" that I am proposing, even if I rewrite the following, the meaning seems to be understood.

"Dictator decision support system"

"Brand name system that uses the Internet flame"

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Well, I think it will definitely be rejected at the examination stage.