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2023-07-17 "Why craft non-alcoholic beers are not produced and sold." [長年日記]

I liked craft beer.

During my two years in the U.S., I drank local craft beer almost daily and went to breweries.

The other day I watched a program called "Matsuko no Shiranai Sekai: The World of Craft Beer," it seems microbreweries are increasing in Japan, and there are now about 700 breweries in Japan.

Under the previous liquor tax law, microbreweries would not have been allowed. The reason is that the volume of production required for approval was too large.

I just checked quickly and found that the liquor tax law has been revised. It seems that now, in one year, about 300 baths of beer are approved.

I even used to make my own (which is still illegal (in violation of the liquor tax law)).

Well, let's put that aside.

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Suddenly, I thought about it.

"Why craft non-alcoholic beers are not produced and sold."

You may be thinking, "What kind of market is that?" but there is a huge market.

1.6 billion markets -- for Muslims.

The market for Muslim non-alcoholic craft beer is fertile ground.

I think there is no way not to enter the market here.

In Japan alone, many users cannot enjoy beer for reasons such as pregnant women, lifestyle-related diseases, insomnia, etc.

Above all, you can do business without having to pay liquor tax.

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I've been doing a little research, and it seems that such a market is already in the making -- "Portugal" seems to have a huge share of the market.

However, I think we can still roll it back, and there is a market for it even in Japan.

Above all, please, for me, non-alcoholic craft beer.